Youngcare ‘Your Life, Your Choice’ Awareness Campaign
“Too many young Australians with physical disabilities still enter inappropriate housing. Youngcare is building disability housing for YOU. It’s ‘Your Life, Your Choice’.”
Youngcare is an Australian charity supporting young people with high physical support needs by providing disability housing, life-changing grants, and free support. In 2021, Youngcare launched its national ‘Your Life, Your Choice’ awareness campaign with the primary objective to increase expressions of interest in its disability housing.
I had the privilege of leading the creative and digital team in supporting this impactful campaign. My responsibilities encompassed developing the strategic direction and executing the creative and digital aspects. It was a gratifying experience to be involved in every facet of the integrated marketing strategy, which included:
Crafting a compelling brand strategy and identity
Creating an engaging website landing page on WordPress, designed to generate leads
Orchestrating effective email marketing campaigns using Mailchimp
Implementing a paid social media campaign across Facebook and Instagram
Managing Google advertising efforts, including paid search, display ads, and YouTube promotion
Curating captivating organic social media content
By utilising these diverse channels, we aimed to amplify awareness of Youngcare's mission and ultimately contribute to the betterment of young Australians with physical disabilities.
